Things People Call Me
Content Strategist
Defining objectives and designing tests based on what I see in the data. Learning what consumers are responding to, and knowing how that can translate into good content decision-making.
Storyteller
Strong hooks, impactful CTA’s and engaging content are all built around storyteller skills - whether it’s done in 3-second gifs, 30-second ads or 30 minute sales letters, it all relies on story.
Content Producer
A decade of video + audio creation, including preproduction, on set direction and overseeing post to deliver the final product. All with a focus back on the original idea & strategy.
“Cool story Joel, now bottom line it for me…”
It’s pretty simple - having a gifted and intuitive storyteller who takes creative risks but also understands and loves data, means clearer focus, a smoother process, and an increased ability to deliver good, effective content that works hard for your brand - regardless of the industry or product.